📖 About This Step
A 5-step checklist for first-time NGO or community fundraisers in India. Covers cause framing, channel selection (Milaap vs Ketto vs Razorpay), promotion, and post-campaign donor management.
View Insights for This Step
12 related insights in Community & Impact
Tasks (5)
5 tasks total
1
Frame a specific cause + outcome
"Help 12 girls finish Class 10 with Rs 4 lakh" beats "Help girls' education". Specificity raises conversion 2-3x.
2
Pick the right platform
Milaap (causes), Ketto (medical), Razorpay Payment Page (NGO direct). Compare fees: Milaap 5%, Ketto 5%+GST, Razorpay 2% only.
3
Create campaign assets
3-min video + 5 photos + 600-word story. Most successful campaigns are video-led. Phone-shot is fine if story is strong.
4
Launch + 30-day campaign promo
WhatsApp groups, Twitter, LinkedIn, family + extended network. Most fundraising in India still flows through closed groups.
5
Send weekly impact updates
Every Friday — what donations bought this week, who benefitted, what's next. Repeat donors come from updates, not one-time pitches.
📅 Daily Plan View
1 week
Task 1
Frame a specific cause + outcome
1 week
Task 2
Pick the right platform
2 weeks
Task 3
Create campaign assets
4 weeks
Task 4
Launch + 30-day campaign promo
Ongoing
Task 5
Send weekly impact updates
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