📖 About This Step
A 90-day playbook for launching a D2C product brand in India. Covers niche selection, supplier sourcing from Manjusha to Indiamart, Shopify setup, performance marketing, and the unit economics that determine whether you have a business or a hobby.
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12 related insights in Commerce & Lifestyle Brands
Tasks (6)
6 tasks total
1
Pick a niche with proven demand
Use Google Trends India + Amazon best sellers to validate. Avoid saturated categories (general apparel, generic supplements). Aim for under-served sub-niches.
2
Source a sample-quality product
For ingestibles try Wellnext or Maxxam. For physical goods, Indiamart and Alibaba (with QC inspection). Order 50 units first, not 5000.
3
Build a Shopify store + Razorpay
Pick a free template, write your own product copy, set up Razorpay + Shiprocket. Total cost under Rs 5000.
4
Run first 30 days of Meta ads
Start with Rs 500/day on Instagram. Test 5 creatives. Kill what doesn't work after 3 days. Scale what does to Rs 2000/day.
5
Get your first 100 reviews
Send personal email to every buyer asking for honest review + photo. Offer a small loyalty discount. Reviews drive conversion more than ads in month 2.
6
Hit Rs 1 lakh revenue then scale or kill
Look at gross margin %, CAC, and repeat rate. If unit economics work, scale ads. If not, pivot product or kill.
📅 Daily Plan View
1 week
Task 1
Pick a niche with proven demand
3 weeks
Task 2
Source a sample-quality product
1 week
Task 3
Build a Shopify store + Razorpay
4 weeks
Task 4
Run first 30 days of Meta ads
Ongoing
Task 5
Get your first 100 reviews
90 days
Task 6
Hit Rs 1 lakh revenue then scale or kill
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