📖 About This Step
A focused checklist for solo brands launching their first Instagram-driven storefront. Covers profile setup, content calendar, DM commerce, and the four metrics that separate Instagram-as-marketing from Instagram-as-business.
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12 related insights in Commerce & Lifestyle Brands
Tasks (5)
5 tasks total
1
Set up Instagram Business + product catalog
Switch to a business account, connect a Facebook Page, upload product catalog via Meta Commerce Manager. Required for shop tagging.
2
Build a 30-day content calendar
Plan a mix: 40% educational, 30% product showcase, 20% UGC/social proof, 10% offers. Batch-shoot 4 weeks at a time.
3
Set up automated DM responses
Use ManyChat or Wati to auto-reply to comments and DMs with product info + checkout link. Cuts response time from hours to seconds.
4
Run boosted Reels with Rs 500/day
Boost your best-performing organic Reels. Target India tier-1, age 22-40, interests matched to your niche. Iterate weekly.
5
Track CTR, conversion and AOV weekly
Use UTM links to Shopify. If Instagram drives <2% conversion, fix product page or pricing — not the ads.
📅 Daily Plan View
2 days
Task 1
Set up Instagram Business + product catalog
1 week
Task 2
Build a 30-day content calendar
2 days
Task 3
Set up automated DM responses
4 weeks
Task 4
Run boosted Reels with Rs 500/day
Ongoing
Task 5
Track CTR, conversion and AOV weekly
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