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MCA simplified incorporation in 2025. Here is the current step-by-step, the real costs (Rs 6000-15000), and the four mistakes first-time founders make.
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Funded Indian startups are folding faster than bootstrapped ones — and the survivor pattern is clearer than it's ever been.
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Secondary buybacks crossed $2B in Indian startups in 2025 — and the long-promised ESOP wealth is finally landing.
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The US-style raw transparency doesn't translate. Indian audiences engage with calibrated openness, not extreme oversharing.
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The "founders take no salary" norm causes more bad decisions than it prevents. The right baseline is market-aligned.
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You do not need lakhs of capital to start earning on the side. Here are realistic, low-investment business ideas suited to India — and how to choose the right one for you.
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The "founders don't take salary" myth is destroying founder mental health and skewing decisions.
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Before you quit your job or invest your savings, you need to know if your idea is real. Here is how to test it cheaply — before you bet everything on it.
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CAC inflation plus rising return rates plus Amazon's 30% take rate have squeezed Indian D2C contribution to single digits.
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Pricing is one of the hardest and most important business decisions. Price too low and you lose money; too high and you lose customers. Here is how to get it right.
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The startup failure rate is brutal but not random. The reasons are surprisingly consistent — and almost entirely avoidable once you know what to look for.
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“They just got lucky” is what we tell ourselves about successful people. But research on luck shows it is far more createable than we think — and you can engineer more of it.