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Most Indian Buyers Are Paying for Camera Specs They Don't Use
Mar 28, 2026 · 8:07 AM 5 min read 5 views ▲ 0 0
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Telephoto, periscope, RAW, ProRes. 95% of Indian phone users never use these capabilities once.

A ₹1.2L premium phone in India typically includes a telephoto camera, periscope zoom, RAW shooting, and ProRes video. Internal data from manufacturers suggests over 95% of buyers never use these capabilities even once. The camera spec sheet is a purchase trigger that doesn't translate to actual usage. For most Indian phone buyers in 2026, the camera sweet spot is the ₹40-50K bracket where the main camera quality is genuinely excellent and the telephoto/periscope premium isn't paid. Buying a ₹1.2L phone for camera specs only makes sense if you actively shoot photography as a hobby — which is far rarer than the marketing pitch implies.

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