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Why Most Indian Skincare Routines Are Overcomplicated
Mar 18, 2026 · 8:07 AM 5 min read 4 views ▲ 0 0
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You don't need 12 products. Four products done daily beats twelve products done randomly.

The Indian skincare market in 2026 sells the 10-step Korean routine as the standard. The dermatology research disagrees. Four core products — gentle cleanser, sunscreen, moisturiser, and one targeted treatment (retinol or AHA) — outperform 10-product routines for 95% of users. The extra products are mostly marketing-driven additions: toners, essences, ampoules, eye creams. The retinol or AHA does 80% of the work. The sunscreen does 15% (and most Indians under-apply). Everything else is at the margin. Spending ₹2,000 on these four products beats spending ₹8,000 on twelve products consistently.

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