📖 About This Step

A practical 5-step plan to launch an email marketing program for an Indian D2C brand or SaaS startup. Covers list building, segmentation, content, automation, and deliverability — without a Rs 50K/month tool.

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Tasks (5)
5 tasks total
1
Pick the right ESP for India
1 day
▼
MailerLite (free under 1000 contacts), Sendinblue, or Zoho Campaigns. Avoid Mailchimp — pricing breaks at scale.
2
Set up a lead magnet + signup form
1 week
▼
Free guide, discount code, or template. Embed signup on homepage, in blog footer, and exit-intent popup. Aim for 2-4% conversion.
3
Build 3 segments
2 days
▼
New subscribers, customers, dormant (90+ days no open). Different content for each.
4
Write a 5-email welcome series
1 week
▼
Day 0: welcome + brand story. Day 2: best content. Day 4: social proof. Day 7: first offer. Day 14: ask for feedback. Automate it.
5
Monitor open rate + deliverability
Ongoing
▼
Above 25% open rate is healthy for India. If under 18%, fix subject lines + sender reputation. Use Mail Tester to check deliverability monthly.
📅 Daily Plan View
1 day
Task 1
Pick the right ESP for India
1 week
Task 2
Set up a lead magnet + signup form
2 days
Task 3
Build 3 segments
1 week
Task 4
Write a 5-email welcome series
Ongoing
Task 5
Monitor open rate + deliverability
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