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StepUpiq Team May 3, 2026 Featured Lifestyle & Shopping

How D2C Brands Are Winning on Instagram Reels in India

MyMuse, Bombay Shaving Company, and boAt cracked Reels — not by spending more, but by changing what they post. Here is the format that works.

StepUpiq Team Mar 2, 2026 Lifestyle & Shopping Positive

Indian D2C Beauty Is Eating Legacy Brands

Pilgrim, Plum, Minimalist, Mamaearth combined now exceed L'Oreal India in revenue. The shift is structural.

Showing 1–2 of 2 insights