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🥇 How-to & Action (25) 🥈 Decisions & Comparisons (27) 🥉 Where to go & discover (19) 🏅 Explanations & Why (18) 🎯 Results & Roadmaps (22) ⚠️ Awareness (25) 💎 Premium

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StepUpiq Team May 2, 2026 Commerce & Lifestyle Brands

How D2C Brands Are Winning on Instagram Reels in India

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MyMuse, Bombay Shaving Company, and boAt cracked Reels — not by spending more, but by changing what they post. Here is the format that works.

StepUpiq Team Mar 2, 2026 Commerce & Lifestyle Brands Positive

Indian D2C Beauty Is Eating Legacy Brands

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Pilgrim, Plum, Minimalist, Mamaearth combined now exceed L'Oreal India in revenue. The shift is structural.

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