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StepUpiq Team Apr 30, 2026 Business Positive
Why Indian Founders Should Pay Themselves Market Salary
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The "founders take no salary" norm causes more bad decisions than it prevents. The right baseline is market-aligned.
ST
StepUpiq Team Mar 24, 2026 Business Negative
D2C Margins Are Dying in India
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CAC inflation plus rising return rates plus Amazon's 30% take rate have squeezed Indian D2C contribution to single digits.
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